One of the best ways to achieve marketing success is to provide your customers with a number of ways to find your services. Having a website that is set up for Search Engine Optimization is a crucial first step. Services like Google, Bing, and Yahoo! are not the only ways that you can gain brand exposure on the internet, however.
Additionally, marketing your products and services digitally, allowing them to come up in numerous venues can be a huge boost to your website traffic. While some consider newspaper advertisements, television commercials, and billboards to be the best ways to gain brand exposure, they are not getting the most bang for their buck.
Inbound marketing (that is, making customers come to you in organic ways) delivers 54% more leads than the traditional outbound marketing . People simply have more tools available to get away from invasive traditional approaches. With DVR’s, users can fast-forward through commercials. With an iPod and a tuner, it is easy to avoid listening to the radio in the car. Even traditional mailers are ineffective, as 44% of mail is never even opened.
By moving to a digital marketing platform, companies cut costs and increase effectiveness. Digital approaches focus on bringing customers to you, rather than you reaching out to them. This content-focused marketing is 33% less expensive than traditional marketing and its return on investment has increased by 300% in the last three years.
This is where St. Cloud Fun 4 Kids comes in. It allows customers to find you, even if they don’t know they’re looking for you. Parents are always looking for family-friendly activities for their kids. Small wonder, then, that Fun 4 Kids, which gives parents a tool to find clubs, activities, restaurants, and tons of services, has grown by 579% in the last year alone! By advertising your business through Fun 4 Kids, you are making yourself visible to customers on one of the fastest growing community sites in Minnesota!