Jeddeloh & Snyder PA
About The Company
Jeddeloh & Snyder PA is a law firm with three offices in Minnesota – St. Cloud, Big Lake, and Cold Spring, MN. The law firm practices in the areas of Family law & divorce, real estate law, business law, estates and elder law.
Industry
Law
Specialty
Family Law, Elder Law, Real Estate Law, Business Law
What the Company Needed (Goals)
- More clients
- Increase overall size of the firm
- Updated brand
- New website
- Marketing & advertising management
Project Details
Client Client Jeddeloh Snyder PA
Date 2013 – present
Skills Branding, Web Design, SEO, Social Media, PPC, Reputation Management, Marketing, Advertising
View jeddelohsnyder.com
Results
Through the development of a new website launched in 2013, SEO implementation, PPC (Pay-Per-Click), and social media marketing The Ad Company achieved company’s goals with the following results:
- Reduced marketing budget by over 50%, transferred from traditional advertising to digital and increased revenue 30%.
- 78.7% of traffic to the site is from organic search traffic
- 2013 – 2014 102% increase in traffic
- 2014 – 2015 63% increase in traffic
- 2015 – 2016 23% increase in traffic
- 2016 – 2017 29% increase in traffic
- PPC search engine Click Through Rate (CTR) of 2.86%, over 500% more than the National Average Click Through Rate (CTR) for attorneys.
- PPC Facebook Click Through Rate (CTR) of 3.4%, more than double the National Average Click Through Rate (CTR) for attorneys.
- Due to increased business, the overall size of the law firm increased by the hiring of additional attorneys and paralegals.
Project Description
Services We Provided
- New corporate image / brand
- Collateral
- Marketing Strategy
- Responsive website
- SEO
- Inbound Marketing
- Reputation Management
- PPC
Challenges
The legal market in Minnesota is competitive.