Turn your views into leads

Organic Lead Generation

Need more Leads? Take it to the next level with Organic Lead Generation!

The purpose of having a website is simple – generating leads. What does that mean in terms of digital marketing? It means your business will be more accessible to your current and potential customers. It’s all about ranking on the major search engines and converting that website traffic into qualified leads for your business by using the most effective methods to grab – and keep – your customers’ attention. In fact, content marketing generates 3 times more leads than traditional outbound marketing. In terms of leads, qualified prospects are where it’s at. You don’t just want ANY lead; you want a lead that is going to convert into an actual customer.

Organic lead generation comes down to 3 things: rank, clicks, and conversion. To rank on the first page of search engine results, websites need to have heavy-duty SEO. Clicks come from successful marketing campaigns that draw potential customers to your content. Conversion of leads comes from good web design and strong marketing skills. Put all of that together, and you have a powerhouse website for organic lead generation.

Marketable Offers To Generate Qualified Leads

The end goal of all inbound marketing is sales – organic lead generation. A great way to do that is with clickable buttons. We use attractive attention-grabbing graphics that prompt customers to click. This, in turn, prompts them to fill out of form with contact information, creating a qualified, targeted lead for you to follow up on. Our creative team designs these marketable offers for your site.

Calls To Action (CTA)

What is a Call to Action? It is exactly as it sounds: a graphic or content that prompts the audience to take action: “Call Us Today!”

Creating Call to Actions are not crafted for fun, they are designed to drive customer action and sales. As a business owner, one would want his/her customers to get adequate information about the services and products offered. A CTA is what drives the user to an action – fill out a contact for, or make the phone call, etc. An effective Call-to-Action has several elements to it. It is a function of design, marketing, and testing. Creating effective Call To Action messages will lead to customer action and increased inbound qualified leads – lead generation.

A/B Testing

A/B Testing

Have you ever wondered how the best possible option works? This is were A/B testing comes in. We test the performance of elements on a web page to determine which one is performing at higher levels. For example, changing a call-to-action button from yellow to blue could make a huge difference in how well the CTA button performs. Where a button is placed or the words on the button, also has an impact on how many leads the call-to-action (CTA) generates. Our team are tireless individuals that live and breathe the very essence of making your business seen and growing your customer base by generating qualified organic leads.

Monitoring of Analytics

Analytics in lead generation are a powerful tool. They give us specific information about a website’s performance, laid out in quantified data. Analytics can be used for many types of web content, and are in a sense, a grading system. We will collect, monitor and interpret your analytics data, and present it to you in a way that will make sense you – and how it pertains to your business.

Analytics of campaign

Having a good looking website is not enough

The Ad Company provides more tools and services to turn your website into a conversion machine.


The Ad Company - Digital Marketing Agency



ST. CLOUD, MN 56301

(320) 774-1400