10 ways to get your website seen – The importance of responsive websites
Up until recently, getting your website to rank on a major search engine was pretty straightforward. As always, major search engines, have had free reign on any changes they want to make in how SEO works. Changes made are usually a good thing, as changes are designed to improve user experience. So, keep reading for 10 ways to get your website seen.
Now, more than ever, its important to have a website that is both mobile capable and desktop capable. With the changes in technology came changes to how search engines view websites. Search engines are now giving favor in searches done on a mobile device, to websites optimized for viewing on mobile technology. This is expected to change the way we shop, eat and research.
We’ll break it down for you with an example for the well known search engine Google: to put it simply, the revised algorithm will favor sites that are mobile-friendly. To be complaint with Google’s new algorithm, you need to be proactive. Optimizing your website for mobile isn’t just setting up a mobile version of your website as a direct copy of your desktop site. You need to optimize your users’ experience. Here are some things to remember:
10 Ways to Get Your Website Seen on search engines.
- Make use of responsive website design. Create a site that will perform well on mobile devices first, rather than trying to make a complex image-heavy site work on mobile.
- Prioritize useful content. Make the most useful information easy to locate, allowing your users (and search engines) to be able to find it.
- Make your text easy to read and navigate. No buttons or arrows or swiping allowed!
- When it comes to mobile websites, size matters. If you use graphics, keep them small and to a minimum. Large images take longer to load, and slow down your mobile site.
- Create your buttons (CTA’s) for making a purchase or navigating the site easy to see and large enough to “tap.” No zooming should be necessary.
- Keep your format simple and easy to navigate. Large amounts of content can be broken up by using headers, bullet lists, and collapsible navigation.
- Focus on usability. Limit your site to a single-column layout, use plenty of white space and use lighter colored backgrounds.
- Allow visitors to view your full site. Include links that will direct people to visit your full desktop website, should they want more details.
- Speed matters. A slow website will result in high bounce rates and low conversion. Fast websites will keep users on your website and increase the conversion rate.
- Test your website, and often. Ensure that it is still functioning properly. You’ve put all of that work into it; now it’s time to maintain it.
Setup correctly, these 10 ways to get your website seen, will likely help your website appear at the top of Google’s rankings. If yours does, congratulations!