The Ad Company HistorySee how it all started...
Advertising in the 1980’s
Did You Know?
- Advertising Age called the 1980s “The Decade of the Deal,” due to the many mergers among advertisers and agencies.
- Nike’s “Just Do It” Ad Campaign started Wieden and Kennedy’s push for modern advertising in 1988.
- Infomercials first took hold in the 1980s, generating $350 million in sales by 1988.
- Ronald Reagan was also one of the biggest pioneers of advertising during his time as president in the 1980s.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
— Steve Jobs, 1989.
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’
— Jef I. Richards
The Ad Company est. 1981
In the age of big hair, bold colors, tight pants and the birth of electronic music in the 1980s, traditional advertising was significantly creating an impression on people. With many large advertising and marketing firms dominating the industry, The Ad Company was a company birthed out of the need to make businesses get results through advertising and marketing.
Before transcending into digital marketing, the Ad Company began as a traditional marketing and advertising agency in 1981. Offering services in print advertising like custom logos, billboards, and catalogs, these designs were crafted by hand and executed in a dark room. The popular cut and paste technique was used while executing several client projects, allowing The Ad Company win numerous awards to its credit. However, with the entry of digital marketing, the company slightly transitioned as it was constantly pushing for technology.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker