What’s So Great About Email Marketing?
Email marketing is one of the most effective ways to keep in contact with your customers. It’s not just an email, it’s a powerful message with a smart marketing strategy for customer retention. When it comes to email marketing you have a very short window – a few seconds, in fact – to grab your customers’ attention. In a split decision, a potential customer decides whether or not to open an email simply by reading the subject line. Once they open the email, you then have the opportunity to keep their attention. This is done with engaging content and enticing calls to action. We can help you design, craft, and implement these components of your email campaigns, keeping with your brand’s identity, values, and mission.
Let Us Help You Rock Your Email Marketing
The best email marketing campaigns are designed with creativity, implemented with confidence, and backed by data-driven research. We provide all of the above! Our cost-effective email marketing strategies have been proven to produce great results. Let us help you with your email marketing and we will deliver results that will make your campaigns stand out from the crowd! Marketing is our passion, and we want to show you what we can do for your company!
Email Campaign Development
Have you ever struggled with how to create an effective email campaign that suits your business goals? You are not alone. Many businesses grapple with creating effective email messages that are not only attention-grabbing but also drive customer action quickly. At the Ad Company, we do not just talk the talk, we walk the walk. We guide you through the steps of creating realistic strategies in an email campaign which will help you achieve your email marketing goals.
Email Layouts & Creative
The effectiveness of an email does not depend only on content but also on appearance. In order for an email to be appealing, there must be a creative aspect that entices the audience within the first few seconds in some way, shape or form. This visual appeal pushes them to click and also keeps them plugged in to the screen for as long as you’d like. We utilize our graphic and web design skills to craft, design and implement email campaigns layouts with engaging content for your audiences. This helps your audiences keep up with your brand’s identity, values, and mission.
So, you’ve gotten your customer to open the email; now you want them to keep reading. The end goal is good conversion rates, right? Here’s something to consider: you have a brief amount of time to grab – and keep – their attention. To do this, your email campaigns need engaging content with effective calls to action to be successful. Good content will keep your customers’ attention without overwhelming them with a lot of text: unique, personalized, and dynamic. Whether you are promoting a special or providing company updates, we can create content that will do just that.
Email Campaign Management
After creating your content and delivering it your customers, it’s imperative to keep tabs on how that content is performing. Yes, there is a way to track the effectiveness; and we use the most up-to-date techniques to do this. Our experts do this by monitoring customer interaction and consumer behavior in relation to your campaigns.
Measure the Success of The Campaign
Measuring the success of your email marketing campaigns goes hand-in-hand with management. Through these email marketing campaigns, we use analytics to see how many people open the emails, how many emails get bounced, and how many clicks there are on the emails, etc. This data helps in the development of better strategies for the promotion of your business. Our proven strategies for effective email marketing will provide you with the information you need regarding the performance of your emails. That is, the types of content that were more engaging, and which content provided the most conversions.
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64% of American adults own a smartphone
4 out of 5 consumers use smartphones to shop
42% of American adults own a tablet computer
70% of mobile searches lead to online action within an hour